Monday, 1 September 2014

Bargain of the week: Lidl budget fashion line review

When the news broke that Lidl was going to sell a new fashion range, I was sceptical. Fashion journalists all over the UK were hailing it as the new rival to Primark, or George at Asda, but that seemed a little bit too good to be true to me.

Now don't get me wrong - I'm no fashion snob. I buy my clothes from supermarkets, high street chains and, on the odd occasion stylish boutiques. But another budget label sorting out our fashion woes at the checkout? It's going to take a lot of work to convince me.

Viscose top, £3.99; Casual boots, £6.99; Stretch jeans, £6.99, Esmara at Lidl
That being said, I couldn't not pick up some pieces from the Esmara range at Lidl. While most have focused on the leather jacket (it feels like a waterproof and sports a shiny popper reading 'biker cat' - to be honest it was like a kids' design in an adult size) and the semi-sheer shirt (I've seen better on sale in Primark), I decided to go for the basics.

Esmara grey stretch jeans, £6.99
Quality: Good, sturdy denim, well made with a bit of give to them.
Style: Ok for bargain jeans - I wasn't expecting anything amazing but the colour's quite nice and the fade isn't too overwhelming.
Size and fit: And here is the big 'but' to these jeans (lol). I bought my usual size but couldn't get them comfortably past my knees; when I eventually squeezed my thighs in, the zip was going nowhere. I think a size up would work but it was disappointing all the same - I don't want to buy a size up in stretch jeans.
Lidl's casual boots and viscose top
Esmara grey flowing viscose top, £3.99 
Quality: Thick material with a really nice fade dye.
Style: Great! The top fits in all the right places and flows over down to my hips. I honestly think it could be mistaken for a much more expensive tee.
Size and fit: Unlike the jeans, the top was great. I still think it was a little on the small side, considering it's labelled 10/12 and I wear a 10, but the cut negated this.
Notes: The *only* problem with this top was the smell - it's going to take a few washes to get rid of the chemical dye stench that's haunting this top.

Esmara casual shoes, £6.99
Quality: For £6.99 shoes, they were alright. The soles are quite thin, as is the material of the shoe. But given the price, I don't think I can complain there.
Style: Again, okay. The animal print lining is a bit much but you can't see it when you're wearing them, and the outer light brown material will go with anything.
Size and fit: I bought a size 6.5 but they seemed like more of a 7 - and they look a little weird. The way the toe rounds out makes my feet look a little Smurf-like. It might be less obvious if they were the right size but the thought of having gigantic feet has really put me off them!

Overall verdict: Alright for the price but I'll be taking the shoes and jeans back. A good first attempt and I'm looking forward to seeing what else they come up with, but I won't be running out to buy anything.

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