Friday, 9 August 2013

Interview: Alice Keswick, Designer, Wondaland

Wondaland is the new label from Central Saint Martin's graduate Alice Keswick. Feminine, playful and effortlessly chic, Wondaland has already picked up a strong fanbase including uber stylish girls Sienna Miller and Cara and Poppy Delvigne.

“Wondaland is a medley of my experiences of the fashion industry in Paris to the Orient and my love of past style whether it’s Bianca Jagger at Studio 54 or Irving Penn’s portraits of British debutantes in the fifties” says Alice, “My focus is to create unique prints and beautifully cut dresses, separates and tailoring that are easy to carry from day-to-night.”
I spoke to Alice last week about lace, leather and her label.

Chic & Cheerful: So Alice, tell me - what made you want to go in to fashion?
Alice Keswick: I think my first love of fashion started at about four years old, with our dressing-up box - we would play for hours putting on fashion shows.

C&C: That's adorable! How would you describe your style today? Who are your personal style icons?
AK: I really like Kate Bosworth's look! These days, I wear a lot of lace and leather. I like to play with opposites, whether it’s combining a vintage silk blouse with a leather skirt or a retro print dress with sharp tailoring. I also focus on a story with each look, whether it’s playing with colours, textures or just simple clothing with really strong accessories.

C&C: What's your favourite thing in your wardrobe?
AK: The vintage Heather blouse from my first collection, which I still can’t live without. It’s ivory silk with lace inserts and is the perfect separate. It literally goes with everything.

C&C: So tell me about the label: where did the name 'Wondaland' come from?
AK: It stems from me wanting to design the perfect wardrobe in my dream world…I’m Alice in Wondaland!

C&C: Who is the Wondaland girl?
AK: She's a globe trotter who can be found anywhere from Shoreditch to Manhattan, Ibiza to Glastonbury.

C&C: What inspired your SS13 collection?
AK: The mood is contemporary and fresh, mixing clean silhouettes with vintage lace and bright, psychedelic bird prints. Imagine Doris Day taking a dusty road trip across America and ending up at Coachella with a wardrobe full of tasselled jackets, micro lace short suits and bright silk dresses!

C&C: If you can pick one, which is your favourite Wondaland SS13 piece?
AK: It’s so hard to choose a favourite but I love all the Chambray, you’ll definitely be seeing it again next summer in different styles.

C&C: And finally, what can we look forward to for AW13?
AK: AW13 will be my sixth season and I am really excited by the collection! It’s a lot darker than before with an array of colourful prints set against an all-black colour palette. There will be lots of layering and transparency, along with contrasting textures, which all combine to create a new techno-gothic mood.

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