Thursday, 9 May 2013

Introducing Lucza


The picture above perfectly describes Lucza: the young brand's new clothes are perfect for Parisian shopping on an early summer afternoon - if that makes sense.

Lucza was launched in April 2011 with the aim of making the lives of busy women just a little bit easier. Everything's versatile, classic, convenient and effortlessly chic, so you probably can see where I got the Paris reference from up there. These are clothes for the girl who knows fashion, and wants to look very good in a minimal, understated way.

Although Lucza is a little bit on the pricey side (a silk camisole is a justified £85), the wonderfully tailored garments are the kind of clothes you invest in. The SS13 collection is fresh and vibrant with pretty prints and chic colours, including royal and sky blues, soft tan shades and minty greens with hints of gold.

I think it's safe to say that these will become the clothes your granddaughter will be pulling out of your wardrobe: Lucza has this quality which means that every single design is as relevant now as it was when Coco Chanel was on the scene, and will be hailed as the best vintage in a couple of decades' time.

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