Thursday, 25 April 2013

Introducing Ruby + Ed

One of the best things about living by the coast is that, by summer, the little boutiques are full of soft sea breeze colours and wispy dresses that will just float around you.

Cloud tee, £75; Ilya sea blue breeze dress, £120,
I think that's why I've fallen in style lust with Ruby + Ed. The brand was started in 2001 selling gorgeous slippers and has since expanded into uniquely designed clothes and accessories. The team prides themselves on making bespoke and considered styles which are easy to wear.

For SS13, Ruby + Ed have created a collection inspired by etheral visions for lazy summer days, remincising of faraway lands and times. Perfect for when the sunshine finally gets here!

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