Sunday, 20 March 2011

"Moving, magical moments" from Mulberry: the video campaign for SS2011

After a very busy week away working on a kids' magazine, Chic & Cheerful is back!

The lovely Tallullah Elle reminded me of this fantastic video campaign from Mulberry for S/S11.

The film
The film is composed of six shots from Mulberry's campaign photographed by Tim Walker. The images were cut out and layered to create "...a montage of moving, magical moments from the original campaign images: romantic, ethereal and in keeping with the theme of our Spring Summer 2011 season."

"Every available element from each image was isolated and 'freed' from the backdrop, allowing them to move in dreamlike, illusory layers within the images."

I am a huge fan of Mulberry style (see previous posts here, here and here) and have been known to spot a Bayswater at ten paces. Sure it can get a bit same-y at times (floral prints and pale denims have been around for how many seasons?) but on the whole this is another great collection for the Mulberry girl: described by Emma Hill, Mulberry Creative Director as"...sort of a bit cheeky and sassy and they're confident and they have an English sense of style".

Spring/Summer 2011: the collection
To see the full collection from Mulberry, take a look at their online lookbook. As you will probably notice, the use of gorgeous electric blue garments shake up what is an otherwise fairly pastel-toned season from the fashion house - very well done Mulberries!

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